Role
Graphic Designer & UI Designer
Team
Solo Project
TimeFrame
4 Months
Tools
Figma, Illustrator, InDesign, Photoshop
This case study looked at how RBC’s brand identity could be improved upon by bringing their brand and designs up to date. This involved researching the company's history, developing a new logo, brand standards guide, some high fidelity app and webpage mockups, and a mockup for a yearly report.
It was important to keep the history and legacy that came with the older RBC logos, but to update it to look more modern.
Part of the project involved making a basic brand standards guide. Other than being something important that RBC would need, this was also really helpful as a tool in the later stages of the project.
These are some mockups that showcase how RBC’s new design could be applied to some of their existing products.
This is a few pages of a potential RBC annual report, updated based on the new brand standards guide.
I learned a lot about creating and working with a brand identity in this project. Creating a new identity for RBC that acknowledged all of the company’s history was an interesting challenge, and navigating that challenge taught me a lot about how to work with established brand identities.
Open to talk about anything work or Casiopea related, just send me a message.
© Daniel Lionti 2024